iMATRIX Services: Consulting
"Differentiate
or Die! Survival in Our Era of Killer Competition in the Direct
Sales Space!"
" Any damn fool can put on a deal, but it takes genius,
faith,
and perseverance to create a brand."
- David Ogilvy
In today's ultra-competitive
direct sales world, the average direct sales company has many competing
companies. There are around 10 individual billion dollar (or close
to it) enduring networking companies in this 50 year old industry.
They all share one formula behind their success. Very simply, each
company was at the beginning of a new multi-billion industry or
they were the first network marketing company in an existing industry,
period. As an example, there was Amway (household products), Shaklee
(nutrition), MaryKay (cosmetics), Herbal Life (herbal products),
Tupperware (household products) NuSkin (skin care), Pre-Paid Legal,
AL Williams (now Primerica) and Excel (long distance). 15 years
ago a new multi-billion dollar industry emerged - Excel was the
company that became the dominant player. There were a few internet
companies in the dot com era that did big volumes such as SkyBiz.
As proven again, Skybiz capitalized in the beginning of the dot
com era with new innovative web related products.
For network marketers, differentiating your products/services and
opportunity today is more challenging than at any time in history-yet
it remains at the heart of successful marketing. More importantly,
it remains the key to a direct sales company's survival.
In our iMatrix marketing and strategy consulting we don't beat around
the bush. We take marketers to task for taking the easy route too
often, employing hype and razzle-dazzle and sleight of hand when
they should be working to discover and market their product's uniquely
valuable qualities and positioning this around the business opportunity.
All of this involves telling the truth to the individual distributor.
Do you need help doing this? If so, email us and tell us your problems.
We have a solution for you!
I picked up a current issue of a well known MLM magazine several
weeks ago. It was the first time I have perused a MLM magazine in
several years. I could not believe my eyes. The very same tired
old distributors still contributing the very same tired old articles.
This crew of people and others (NO new voices speaking the truth
about network marketing today) are sleep walking and mumbling the
same old stuff – of which most does not apply today –
and is simply untrue.....
And what is some of the truth?
Network marketing is not for the masses. It never was. It is for
focused, committed, hard working, persistent and consistent people
who are absolutely determined to change their financial future.
The percentage is very low.
You typically can not build the kind of organization that will bring
you financial freedom in less than 2 years. A true major opportunity
emerges very rarely in the direct sales MLM space. Is your company
going to be a major opportunity?
Saturation is a reality in network marketing. There are now many
companies that sell nutritional products, skin care products, long
distance and internet services. In order for anyone to succeed individually
or as a company, you need quality products or services, reliable
software systems, innovative marketing, company positioning, and
intelligence.
Compensation plans, especially from the high priced MLM consultants,
are virtually universally built on a principle of the individual
distributor failing. The company gets a margin to work with. They
take their percentage out for overhead and profit, then they put
the remaining percentage in a compensation plan. They create impossible
qualifications for the average part-timers to reach. So the part-timers
do what they can but, never meet the full qualifications and never
qualify for their full commissions - which go back to the company
- called breakage. A company does not have to rob from their distributors
to be profitable. It determines it's share first and then must make
it possible for distributors to get paid for what they do. The company
gets profitable from not only it’s share of the margin, but
the fact that happy distributors stay put and grow a company to
200,000, 300,000, 500,000, 1,000,000 + distributors.
Home based business professionals and the consumers they will serve
in the 21st century are today faced with an explosion of choices.
In this environment, distinctive product attributes are quickly
copied by competitors, perceived by consumers to be minimal, or
both. Still, those who fail to differentiate their product or service
in the mind of their distributors or consumers won't stand a chance.
We can outline the many ways you can achieve differentiation. We
will also warn you how difficult it is to achieve differentiation
by being creative, economical, customer oriented, or quality driven-things
that your competitors can do as well. We have outlined the problem,
now what can we do for you so that you'll be way ahead of the dinosaurs?
We'll work with you on your positioning and help you in understanding
how the mind works in the differentiating process. We'll develop
techniques to seize a differentiating idea, dramatize it, and make
it your own. And we'll show you how to use differentiating ideas
against your competitors in the home based business marketplace.
We will give you an advantage against your competition.
Call it the iMATRIX CONSULTING advantage!
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iMATRIX can provide
MLM Business Consulting Services such as:
• Compensation plan review, consulting, trends and strategies
• Party Plan review,
consulting, trends and strategies
• IT Strategies
• IT Infrastructure
• Record retention
• Disaster recovery planning
• Fulfillment solutions
and options
• Party Plan hostess
gifting alternatives
• Party Plan business
models
• Operational planning
• Product and Service trends
• Economic factors
and how they effect mlm
• Speaking at conventions/events/meetings
• Convention and/or
online training to distributors of back office tools
• Teleconference calls
• Marcom (Marketing
& Communications)
• Marketing, Branding, PR, Advertising
• Newsletters
• Packaging
• Lead generation
• Surveys &
Focus groups
• Strategic planning
• Business processes
• Policies & Procedures
• Sales force organization, management, procedures and monitoring
• Customer service and retention
• Corporate website advice
• Convention consulting
• Recruiting advice
• Improving sales recruitment average
• Distributor relations and recruitment
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iMATRIX Software offers the most reliable, proven and trusted
MLM software solutions in the industry. |
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